![]() In this tab, write down what you know about your buyers, what’s important to them and when, and important dates to track. Six Steps to Create and Prioritize a Keyword List Now, let’s crack open a spreadsheet and jump into how to create and prioritize a keyword list. So keep yourself flexible, create space to stay creative, and be open to new ideas that don’t show up on your initial keyword list. The danger of this is missing out on the wonderful universe of other content creators and experts that you’re not aware of. The keyword list is only representative of what you and your team are aware of - be it about a product, industry, or target audience. Once that’s out of the way, (and hopefully with the help of creative and supportive teammates) the rest of the list and prioritization will flow easily.Ī keyword list might constrain you and narrow your content world. My advice: Bite the bullet and set aside three or four hours to lay down the foundation for your keyword research and list. While it’s worth the exercise since it allows you to work smarter, creating and managing a keyword list does take time. Creating and managing a keyword list takes time and commitment.You may find that some of your content is already ranking for keywords on your list, which means your next task is to optimize the content and pitch it to blogs and social influencers, to help your work climb up the ever-important ranks of Google.Īnd here are some drawbacks of having a keyword list: This is your opportunity to create a full list of what you’ve created and connect it to the keywords that you want to win. Use the keyword list to get more out of existing content by helping you focus on backlinking and promoting.The keyword list coupled with your editorial calendar will help estimate how much time you need to research one topic, and hopefully amplify that work over several pieces of content. The keyword list will be your friend when it comes to working smarter and maximizing the impact of your work. There are too many things to write about, only a few things that your audience cares about, and even fewer hours in the day. Use a keyword list to focus your content creation efforts.So start small and build a better content empire over time. The hard part is coming up with ideas and keywords that get closer and closer to your audience, and what you want them to do. The hard part isn’t having enough ideas to fill up six months worth of blog posts and white papers. After that, map out the next three-to-six months. Just get started and map out the next one-to-two months. If this is your first time creating an editorial calendar, don’t go too crazy. Use a keyword list to inform and map out an editorial calendar.Here are some benefits of using a keyword list: This is an important question, since it not only takes effort to create your keyword list, but you'll have to do additional work to keep the list updated over time. What are the pros and cons of creating a keyword list? Whether your goal is getting more blog subscribers, demo requests, direct sales, or simply increasing brand awareness, ranking on the first page of Google is a tremendous achievement, and a key part of any SEO plan.īut regardless of your motives, the first step to ranking content is organizing your keyword research and prioritizing your best attempts into an organized keyword list. ![]() But it is one of the most important things you can do to help your business, agency, or customers be successful.Īn effective keyword list will help you repeatedly rank on the first page of Google. Creating an effective keyword list takes time, effort, and focus.
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